Presidential Appointment for Edward Tufte

The presidential appointment of Edward Tufte, statistician and leader in the field of information design, gives insight into how the Obama administration views information sharing in the government. Tufte focuses on the visual communication of information – charts, graphs, etc – and will be working on recovery.gov. His appointment illustrates the ways the administration is taking a fresh approach to sharing government data.

I’m doing this because I like accountability and transparency, and I believe in public service.

– Edward Tufte, March 7, 2010

What does this have to do with social media? It highlights one more way we in the government are being challenged to think outside the box of traditional communication models. Investing in not only sharing information but how to express that information for rapid comprehension is the key to making social media work. We are moving away from controlling our audiences and closer to the core of what good communication plans are really about: quality content.

For more information on the appointments, you can read the March 5, 2010 Press Release “President Obama Announces More Key Administration Posts.”

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